Wednesday, June 20, 2007 01:15
It must be something in the English summer air at the moment – Royal Ascot and Queen’s, or Wimbledon and my local Henley Regatta coming soon – but there is a definite buzz in the digital out of home industry !!!
Screen members, Esprit Digital have been working with Clear Channel Outdoor on some pretty exciting display technology, coupled with a 2 month Bacardi campaign in selected \Bus Shelters.
Hats off to both parties for bring together location, technology and media spend – that’s the way to do it!