#ISE2010 – Seeing Is Believing

Adrian J Cotterill, Editor-in-Chief

Clever bit of marketing from Magenta Research on their stand…

The picture says and explains all…

And what was it with RAI Live on the booth next to us in Hall 10? What exactly were they doing? Who was manning it? Why was just anyone just sitting at the tables?

Whatever they were trying to do (and we think it was a great idea) didn’t work or was poorly executed.

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