Eyeblaster Files For $115 Million IPO

Gail Chiasson, North American Editor

New York-based Eyeblaster Inc., a global provider of digital marketing campaign management solutions to advertisers and agencies, has filed a registration statement with the Securities and Exchange Commission relating to a proposed initial public offering of its common stock.

After withdrawing plans for a previous IPO back in 2008, Eyeblaster now wants to raise up to $115 million in an initial public offering of shares. The number of shares to be offered and the price range for the offering have not yet been determined, according to the company’s website.

J.P. Morgan Securities Inc. and Deutsche Bank Securities Inc. are serving as joint bookrunners and Pacific Crest Securities LLC, FBR Capital Markets & Co., ThinkEquity LLC and Broadpoint Capital Inc. are serving as co-managers for the proposed offering.

The offering will be made only by means of a prospectus.

Eyeblaster provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats – mainly online to be fair but with an increasing focus on mobile more recently as well.

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