Lastminute.com unleashes summer on Clear Channel Outdoor’ digital roadside LED network
As mentioned briefly last week, this is lastminute.com’s biggest national outdoor campaign to date and incorporates Clear Channel Outdoor’s digital roadside LED network as shown above.
Head of lastminute.com marketing, Fleur Studd, said: “We as a brand are always on the look out for new and innovative ways to promote our campaigns, therefore the digital 48’s are a natural route to help us bring our “unleash summer” promotion to life.”
The Unleash Summer campaign is running on all 10 Clear Channel digital roadside sites
according to the Department of Transport over the next two-week period, these 10 screens will offer OTS figures of 6.35m,
Jai Pushkin, Senior Account Manager at Posterscope told us “lastminute.com’s Unleash Summer 2008 is our biggest campaign to date. During the summer of 2008 we are painting London, Manchester and Birmingham pink. The campaign includes roadside, London Underground, National Rail and bus. It is important to show our target audience we have creative ideas for every single day so that they can get as much out of the summer as possible. Clear Channel’s digital roadside LEDs allow us to change copy at the click of a button and all our latest deals can be uploaded on to some of London’s best roadside sites.”