Rai, the Italian state owned public service broadcaster controlled by the Italian Ministry of Economy and Finance looks like it is attempting to earn money from the Digital Signage market.
Many digital screen network operators recently received a request to apply a particular tax on each screen they have installed in public spaces.
It’s around 100 euro/year for each screen/location.
The request seems to be based simply on the ‘possibility’ that the Digital Signage network ‘could’ use TV content EVEN if the Network didn’t use at all – sounds a bit like the BBC Licence fee in the UK where all TV receiving equipment needs a licence, though no-one has ever mooted that it should be applied to digital screen networks (yet) Ed
Some operators are looking to prepare a possible legal battle to the Italian Ministry of Telecommunications.