BrandPlay Sensitive Floor
Adrian J Cotterill, Editor-in-Chief
BrandPlay have updated their web site and made a lot more of their Sensitive Floor network. The featured campaign is Disney’s Alice in Wonderland 3D which ran a couple of months ago and which was booked through Posterscope (the two week campaign was designed to target consumers within a specific proximity of cinemas screening Alice in 3D).
Working closely with the creative team at Disney, BrandPlay created a number of interactive effects designed to create a buzz within the shopping centres and drive footfall towards local cinemas.
Sensitive Floor is a new interactive floor media that uses motion detection and video projection technology to deliver an interactive experience that is fun, engaging and memorable.
Currently available in 10 of the UK’s leading shopping centres, BrandPlay’s Sensitive Floor network offers a combined weekly audience of 3.75 million consumers.