Times Innovative Media Limited (TIML) has selected the C-nario Digital Signage Platform for a rollout at Mumbai international airport’s recently inaugurated and state-of-the-art Terminal 1C, catering to domestic traffic.
Times Innovative Media Limited (TIML) is the largest Out of Home media solutions company in India with exclusive advertising rights for Mumbai International Airport and Delhi International Airport, apart from many other prestigious media properties across India. TIML is part of the Times of India group, India’s largest and most influential media house.
C-nario was selected by TIML as the technological platform provider, and Apseco Systems & Software, a Mumbai-based company specializing in audio-visual solutions, services and installations, was selected as the integrator.
Yael Elstein, VP Marketing, C-nario told us “Airports are a strategic market for us. Today, an increasing number of airports understand the advantages and benefits of digital signage, including high-resolution pixel-perfect content in a multi-display, multi-channel environment, capturing the attention of passengers and delivering useful information.”
The digital signage network at Mumbai airport comprises ten 47-inch LCD screens. The content plan is to have RSS-based news headlines, RSS- based astrology forecasts, and weather reports for selected cities, apart from Live TV and advertisements – all in the highest pixel resolution. C-nario’s platform enables advertisers to upload and approve ads via the Web.
“C-nario’s software enables us to serve passengers with news, useful information and advertisements in key areas of the airports including check-in, arrivals, departures, security hold area and others,” said Aman Nanda, Sr. Vice President, Corporate Strategy and Strategic Acquisitions, TIML. “We were highly impressed with C-nario’s experience in leading airports worldwide and the performance of its platform.”