Susan’s Now In Her Office

Gail Chiasson, North American Editor

We had a nice chat today with Susan Danaher, new president of the Digital Place-based Advertising Association, from her 20th floor offices in central Manhattan to which she now commutes daily from her home and family in Connecticut.

Susan Danaher

Danaher is just getting her feet wet, sitting in on several meetings, but the DPAA isn’t alien to her: she sat on the Board of Directors from 2006 to 2008, so we doubt it will take her long to get the ball rolling.

“I’ll be really getting up to speed when the Board meets next week, so, until then, I haven’t scheduled any priorities,” she told us. “But I’m lucky in that we have a lot of continuity with our staff. They know what’s going on. And we have a great Board of Directors who have a lot of knowledge, learning and long experience.”

We mentioned the one criticism we’ve been hearing of late: that the DPAA is quite elitist with only large firms (who can afford the membership fees) as members and so not really representative of the industry as a whole, since smaller firms can’t afford to join. Would this be something she’d be looking at and/or would it be discussed at the upcoming DPAA meeting on October 27?

“I know that our members have been talking about this, so I don’t know for sure but I wouldn’t be surprised to see it come up in discussions,” Danaher told us.

In the meantime, she’ll be getting up to speed, and we got the feeling that it won’t take long before she puts her own stamp on things.

(And, as per our ed-in-chief’s promise today – see article – in honour of Susan’s ascendancy to the throne, we will cease and desist referring to the DPAA as the Doberman Pincher Alliance of America, the Draught Proofing Advisory Association, or any other strange title. ☺)

One Response to “Susan’s Now In Her Office”

  1. Predictions for the Digital Signage Industry | Digital Signage Blog | Says:

    […] strategy of lumping digital signage with mobile and kiosks, and the DPAA appears to be ready to consider changing its membership requirements. Trouble is, they would also have to refocus their efforts to meet the […]

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