Global energy producer and provider, TOTAL is using EYE’s static and digital media at Singapore Changi Airport to communicate their sponsorship of the Renault F1 Team at this year’s Formula 1 Singapore Grand Prix (24th -26th September)Booked in collaboration with media agency Vizeum France, and airport specialists, PSI London.
Edouard Leng and Wolfgang Ruch, TOTAL’s Account Directors at Vizeum France commented on TOTAL’s decision to advertise at Singapore Changi Airport, “The airport environment provides the ability to reach out to all F1 visitors in a clutter free environment. This went a long way to choosing airport advertising as a medium. The client wanted to enhance brand awareness as well as their association with the biggest event in motorsport’s calendar – the Formula 1 and Singapore Changi Airport, along with the wider airport campaign, provided a unique platform to do so and on a very large scale.”
Vanessa Yeo, Head of Sales, EYE Singapore told us “This is a tremendous opportunity for TOTAL to raise its profile among Formula 1 fans and other high-net worth airport audience as they touch down in Singapore. To have their brand prominently displayed in Singapore Changi Airport, where the turnover of passengers is one of the highest in Asia is a fantastic opportunity to put their brand in the spotlight.”
TOTAL’s strategy involves advertising in all terminals at Singapore Changi Airport using digital/static arrival and digital departure networks along with taxi stands to engage passengers as they leave the airport.