Boosting SmartPhone App Development

Gail Chiasson, North American Editor

Engine Digital, creative digital agency, and Atimi Software, both based in Vancouver, have partnered to offer clients an integration of their services to streamline and boost the development and marketing of iPhone, iPad, Android and Blackberry applications.

Stemming from a direct connection between Engine Digital’s award-winning creative digital marketing expertise and consumer insights, and Atimi’s acclaimed app development capabilities, the partnership will offer clients a combination of services to achieve higher levels of brand engagement in app development and release as well as presentation of new potential revenue streams through mobile.

“Pairing our services with Atimi, one of the most sought-after software development companies in the world, was a natural fit,” says James Riley, Engine Digital partner and vice-president client services. “Our joint, comprehensive approach to mobile strategy will treat the marketing of apps like the marketing of a product. To build an app that is going to create buzz and engagement with brands, simply rolling out an app is not enough. Instead, app marketing requires a targeted strategy, a microsite, a media budget, and promotion to build awareness.”

In the increasingly cluttered app development, marketing and sales space, upfront, strategic and innovative thinking in the creation and release of apps remains paramount. The mobile market grants ample opportunity for exposure, but can be a confusing landscape to break into and navigate.

The Engine Digital and Atimi partnership aims at providing businesses looking to break into or achieve success and revenue in the mobile space, a combination of services to achieve higher-quality, utilized apps with a targeted digital marketing strategy.

The partnership creates a comprehensive approach to app development by offering clients a combination of services, including:

  • Engine Digital’s creative digital marketing expertise and consumer insights will be used towards strategic planning and ideation prior to app development, along with the creation of overall marketing strategies, integration with web platforms, and the social web;
  • Atimi will use its extensive experience and knowledge of the mobile app ecosystem in creating best-in-class apps to develop and execute apps with Engine.

“Engine Digital gets it,” says Scott Michaels, Atimi vice-president. “Recognizing the need for smart thinking prior to development rather than having a ‘me, too’ approach to apps is critical in an increasingly competitive app marketplace. Our partnership with Engine will help our clients provide a deeper value because of Engine’s strong strategic thinking and creative abilities.”

Under the new partnership, joint and packaged services for mobile marketing and app development are now available through Engine Digital and Atimi

Consumers are now using mobile for virtually everything; including games, social media, payment, and other various forms of utility. According to Gartner, worldwide downloads in mobile app stores are forecasted to surpass 21.6 billion by 2013, estimated as being worth over $29.5 billion in revenue.

Such major brands as Audi, Major League Baseball and the New York Times have started using apps as a new stream of revenue and for developing a deeper brand engagement with consumers.

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