Michael Girgis, president and CEO of Toronto-based Onestop Media Group, has announced the media launch of ‘Mayor Munch’, an online game starring animated versions of Toronto’s top five mayoralty candidates: Rob Ford, Joe Pantalone, Rocco Rossi, George Smitherman and Sarah Thomson.
“Mayor Munch” is accessible online at: www.playonestop.com and is being promoted to over 2 million people using Onestop’s Digital Out- of-Home Networks in the Toronto Transit Commission subway system, Toronto District School Board, and on its Networks in residential high-rise buildings across Toronto.
‘Mayor Munch’, developed by Fourth Wall Media (also headed by Girgis), features real time live poll results.
Users are asked to play as one of the five selected mayoral candidates while the other four candidates move around the board in Pac-Man style. By choosing a candidate to play as, users participate in a online poll.
The digital and interactive campaign targets largely what is recognized as an untapped voting community of 18–to-34 year olds.
“As a group of young entrepreneurs immersed in the digital landscape ourselves, we have the unique insight, capability and social responsibility to help the community in which we operate engage our youth in the upcoming election in a new and meaningful fashion that is relevant to their generation.” says Michael Girgis.
As an incentive, players that register to vote and play are eligible to win a 50” HD TV. The poll closes Thursday October 21 at 5:01 p.m.. Toronto’s actual election will be held Oct. 25/10.