Gail Chiasson, North American Editor
One of the speakers we’re really looking forward to hearing at the Strategy Institute’s Digital Signage Investor Conference is Garry Maguire, CEO of RMG, who will lead off right after the opening remarks by Day One Chairman Stuart Armstrong, president of Enqii North America.
With a topic entitled Securing Marketplace Dominance and Network Growth Through Mergers and Acquistion, we fully expect Maguire to discuss the industry in general.
But we certainly won’t be surprised if he makes reference to a new investment in RMG from a major private equity firm – we’ve heard rumours that it’s in the realm of USD 150 million!
And it certainly would fit in with his talk since rumours are that the money is expected to be used to acquire several U.S-based DOOH companies over the coming months.
Hmm! Wonder who they could be?
September 24th, 2010 at 13:53 @620
I think there is a point that any network operator can get too big…and their business model transitions into wanting to have the most screens and “eyeballs” – and in turn they loose focus on the quality of screens they have and the programming strategy required to demonstrate ROI to advertisers. Selling 15-30 second spots carte blanche across a network is not strategy. There are many examples of these kind of networks across North America that crash and burn and in the end the investors are the big losers. I just hope the investors that are “rumored” to allocate $150M understand that success is this industry is not about who has the most eyeballs.