Posterscope, the leading Out of Home communications agency network, this week announced it has named long-time emerging media innovator Jason Newport to the newly created position of SVP, Director of Technology & Convergence.
In his new role, Newport will be responsible for driving the development and growth of Posterscope’s Hyperspace practice in the US. Hyperspace is a specialty discipline centered on leveraging insights to inform the design of compelling experiences among consumers and brands in a rapidly converging media world. Newport most recently founded and served as CMO and Managing Director of MobileBehavior, a strategic mobile marketing consultancy within Omnicom Group.
James Davies, Chief Strategy Officer for Posterscope USA and head of Hyperspace UK told us “Having Jason on board to develop and drive the integration of Hyperspace throughout our U.S. organization will further enhance the level of innovation we bring to each of our client solutions. Jason’s entire career has been about breaking new ground and finding new ways to connect brands with consumers via highly interactive multi-platform storytelling stitched by technology. His experience and vision fits beautifully with our objectives and those of our agency partners and brand clients.”
Newport’s appointment comes on the heels of two other senior level hires at Posterscope in recent months: Brigg Hyland as Chief Client Officer and Natalie Payne as Senior Vice President and Director, West Coast.
Before his role as founder and CMO at MobileBehavior, Newport was Senior Vice President and Partner at leading Omnicom public relations firm Fleishman-Hillard. During his tenure at Fleishman, he led the strategy development and activation of all youth-targeted efforts and directed programming across advertising, media, sponsorship and corporate communications. Under his stewardship, AT&T developed and brought to market a suite of youth mobile applications including MySpace Mobile, among the fastest-selling mobile applications in history.