In Store Fashion Show At Vivienne Tam

Geny Caloisi

Hong Kong: Vivienne Tam, one of Asia’s most renowned fashion designers, is luring its customers to look into her new collections, with a floor to ceiling LED display at its 1881 Heritage shop in Tsim Sha Tsui.

New definition of stick thin?

Designed to follow Vivienne Tam’s style of matching traditional Chinese elements with 21st century fashion trends, the store sports a LightHouse 4mm pixel pitch LED screen delivering unbelievably sharp visuals of the latest Vivienne Tam creations at fashion shows from around the world.

“Vivienne Tam loves transforming traditional styles to appeal to modern consumers, and the addition of our new Lighthouse screen helps deliver that unique look with much greater impact,” said Scott Crolla, Vivienne Tam. “When see visitors stop just to look at the impressive visuals the new screen provides, we realize they are actually making a difference in how people see the Vivienne Tam brand.”

The display comprises of 8 R4-S 4mm SMD LED panels in a 1 x 8 configuration, with 2000 nits brightness, 1000:1 contrast ratio. Its wide viewing angles guarantee crystal-clear visibility from anywhere. The screen can also be manually rotated.

“The fashion world survives on unbridled creativity, and we’re seeing a fast growing need to bring that creativity to the retail space for more thrilling customer experiences,” said Peter Chan, general manager of Lighthouse. “We’re very pleased to see how Vivienne Tam is staying ahead in fashion as well as retail with the new Lighthouse LED display, and we look forward to bringing our LED display solutions to more leading brands in the retail sector.”

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