Burtonsville, Maryland-based Lifeclinic International, believed to be the world’s largest supplier of commercial, automated blood pressure monitors and health stations, has appointed ABC Regional Sports and Entertainment Sales as exclusive ad sales representative for Health Station Network.
The announcement was jointly made by Lon von Hurwitz, president of the Health Station Network, and John Watkins, president, ABC National Television Sales, which includes the ABC RSES rep unit.
The agreement, effective immediately, covers the wide array of new advertising opportunities available as Lifeclinic expands its Health Station Network information services at pharmacy operations within Walmart, Kroger, CVS, Rite Aid, Safeway and other retail chain stores. Health Station Network now serves more than 1,000,000 customers daily with blood pressure and other biometric tests at over 25,000 retail chain stores.
Lifeclinic currently is rolling out its new digital PC tablet featuring full-motion video and audio health information, along with sponsored messages. The expanded informational service offers both national feeds and individually customized programming and advertising for retail store locations. Through its agreement with ABC RSES, Lifeclinic now gains access to a wide range of advertising sales strategies and client and agency relationships.
“Health Station Network’s current reach, now accelerating with its new advertiser-supported digital information service, offers sponsors a tremendous opportunity to get ahead of the curve in this important out-of-home advertising market,” says Watkins. “Together with Lifeclinic and the Health Station Network, we look forward to providing a highly targeted package of attractive sponsorship opportunities.”