Last year in our ISE 2010 show highlights review we wrote “Getting together and having fun is surely an integral part of any trade show and there were several really enjoyable events we attended. The Barco Belgian Beer event for press only on the Tuesday night was probably our favourite highlight” (yes, yes, yes obviously continually thinking of beer).
Yesterday we tweeted a question “One of last year’s highlights at #ISEUROPE was the Barco Beer Bust!!! Are they doing one this year for press?” and this morning we get an email from Sophie Hautekeete, PR Manager EMEA-LATAM for BARCO who told us “Yes, takes place on Wednesday 2 February from 18.30-19.30 for press people only at the Barco booth#1K6”
She was at pains to point out this is for press people ONLY and is after the show proper is closed to normal pedestrian traffic.
Seriously, beer aside, this was a great initiative from BARCO. What journalist doesn’t like a beer? With the stand quiet from normal traffic it was a great opportunity for the BARCO PR people (nice folks all of ’em) to work the journalists, find out their interests and introduce to the right BARCO senior management. We spent a lot of quality time last year with the dZine folks.
Whilst this event is only an hour it does clash a little with the InAVation Awards 2011 presentation ceremony which is 18:00 – 20:30.