Brite Lite Media Group, Marion, Ohio

Gail Chiasson, North American Editor

Brite Lite Media Group, Marion, Ohio, has installed its first digital billboard, a 12’ x 24’, 19mm board manufactured by Watchfire Digital Outdoor.

The board is located on the corner of S. Prospect and W. Church streets in Marion, a town of 38,000 residents about 50 miles north of Columbus.

The billboard was installed by Marion businessman Mike Zucker as a way to help promote Marion businesses. Zucker teamed with the Marion Chamber of Commerce to offer members favorable pricing during Marion’s annual Popcorn Festival, and has put up ‘Welcome’ messages for new businesses moving into the area.

“My goal is to make the billboard affordable for local businesses, and to keep rates comparable to static billboards,” Zucker says. “This is a boost to Marion’s small downtown business community.”

Zucker selected a Watchfire billboard after a friend in the outdoor industry recommended the company.

“I looked at Watchfire, as well as its competitors, and decided on Watchfire after I toured its facility,” says Zucker. “The plant was very professional and clean, and the staff stayed on top of all the details.”

Darrin Friskney, director of Watchfire Digital Outdoor, says, “Mike Zucker is exactly the type of customer Watchfire excels with: knowledgeable and connected to his community.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards claim the deepest color palette in the industry and use state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability.

All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire management claims that its warranty, lead-times, customer support, and software are the best in the industry.


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