Promotion Expo, A Window For DS In Italy

Geny Caloisi

Promotion Expo, an exhibition held in Milan last week, gave an important position to Digital Signage. The show covers the entire range of loyalty programs, premiums, business gifts, licensing, direct marketing, events, digital signage and in-store communication.

This year on its 20th edition, Promotion Expo welcomed 8,000 visitors and had over 70 exhibitors.

AssoDS, the Italian DS association, had a stand at the expo and Director Giuseppe Andriano commented: “This show is an ideal opportunity for AssoDS to get in touch with a big portion of the industry in one place.  We talked to a lot of people at the show and this helped to rise awareness about the association and establish a better dialogue.”

Christie’s Italian partner, Ehome, had a 4×5 meters stand at the show. Ehome’s Angelo Tacca and Giuseppe Di Marco had a very busy time with a lot of visitors stopping by wowed by the Christie MicroTiles display.

“The Italian market is beginning to truly understand how digital signage can become an essential communication tool for business,” concluded Andiano.


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