More DOOH Observing #earthhour

Gail Chiasson, North American Editor

We just learned of more DOOH companies planning ‘lights out’ during Earth Hour tonight.

Earth Hour is a project of the World Wildlife Fund, which asks individuals, businesses and communities worldwide to show their commitment to the environment by turning off lights between 8:30 p.m. and 9:30 pm on March 26.

The Times Square Advertising Coalition, which represents the key branding, marketing and advertising stakeholders in New York City’s Times Square, has declared that many of Times Square screens will go dark.

Participating signs will include: ABC Super Sign; American Eagle; Clear Channel Spectacolor; Coca-Cola; Disney Store; HSBC; Hyundai; NASDAQ; News Corp/Sony; TDK; Thomson Reuters; Toshiba; and Walgreens

The Association works to ensure that Times Square remains the most colorful and vibrant commercial corridor on earth, guaranteeing optimal brand exposure and excitement for its media partners.

Clear Channel Outdoor US is also participating. While we expected that many more cities are probably getting involved, we’ve learned that special Earth Hour creative is running all day today on 18 Clear Channel Outdoor digital displays in New Jersey, in addition to six in San Francisco, five in Chicago, and two in Salisbury.

One Response to “More DOOH Observing #earthhour”

  1. Conscientious Objector Says:

    Wow one hour lights out. Why don’t they go all day – but I know their messages are so mission critical. Actually maybe everyone will figure out how little they miss the valuable “messaging”. But then if truly independent audits were ever done we’d really see how little they pay attention. In fact this morning I’ve already paid more attention to his blog than I’ve paid to DOOH this week.

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