STRATACACHE In Alliance With SapientNitro

Adrian J Cotterill, Editor-in-Chief

STRATACACHE just announced its newly formed alliance with integrated marketing and technology services firm SapientNitro.

The alliance aims to offer customers in the retail, banking, service, hospitality and quick-service restaurant (QSR) segments the latest advances in customer engagements and cross-channel communications.

The press releases says that “combining STRATACACHE’s digital technology with SapientNitro’s customer experience strategy, design and delivery capabilities will create multi-channel experiences that connect consumers with brands through digital signage, kiosks and other in-venue devices resulting in a longer, more direct dialogue”.

Chris Riegel, STRATACACHE CEO told us “Shopping, product selection and customer service shouldn’t start or stop at the front doors to the store or branch”.

He added “In our relationship with SapientNitro, the complementary nature of our technologies and approach towards multi-channel customer conversations assists our clients in reaching their customers via signage, interactive, mobile and Web technologies. Customer service and interaction must continue to evolve beyond the four walls of the retail location, and the STRATACACHE-SapientNitro relationship will help to further this conversation.”

Chris Davey, SVP, Managing Director and Global Head of Customer Engagement Platforms for SapientNitro said This alliance creates new beginnings in the retail sector by offering brands innovative options that combine marketing, customer consideration, strategy, media, technology and creativity to enhance customer engagement—ultimately reaching new levels of business growth and sales for both brands and retailers.”

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific.

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