Visitors will be able to explore an array of digital signage, kiosk, and mobile solutions developed for leading brands worldwide. Theme of the exhibit will be ‘Start Here’, whereby visitors can find out the best ways to capitalize on the latest technology and marketing solutions to impact the customer experience.
CETW visitors will also be able to scan QR codes for instructions on how to play the interactive ‘Start Here’ game where prizes will include books from best-selling authors Seth Godin and Gary Vaynerchuk and an iPad 2.
“Our goal at CETW is to help retailers begin to navigate the complexities of designing, deploying and managing digital in-store technologies,” says Brian Ardinger, chief marketing officer, Nanonation. “We want to have a fun way to help retailers explore and experience more options for engaging and interacting with customers.”
In addition to firsthand demonstrations of award-winning solutions such as the Waste Management Greenopolis recycling kiosk, which provides customers an easy way to recycle and earn reward points, Nanonation staff will also be giving live demonstrations of FrameWorks DS, the newest addition to its suite of digital signage solutions, as well as a variety of mobile and digital signage examples.
Also during the show, Nanonation executives will be speaking at the following sessions:
- Bradley Walker, Nanonation’s CEO, will be moderating a panel on Thursday at 10:30am titled ‘Location Based Mobile Marketing: What is it? How to Use it? And How it Will Drive Traffic to Your Venue,’ as well as participating in a panel for ‘Shopper Marketing: How to Effectively Leverage In-Store Digital Media’ on Thursday at 3:15pm.
- Lyle Petersen, Nanonation’s CTO, will be part of a panel discussion looking at “How Connectivity Can Cripple Your Project: The Top Five Pitfalls to Avoid,” on Wednesday at 1:15pm.
- And Ardinger himself will be presenting Wednesday at 10:30am in a session titled ‘Understanding the Landscape of Customer Engagement Technology: Tutorial and Tour’, and Thursday at 2:00pm with ‘Creating In-Store Experiences That Matter – Tips, Trends & Technologies’.
Each session will delve into specific industry case studies and insights gained from the past decade of work in the digital media marketplace.