Challenging the Status Quo is an upstart, Easy Take. According to a BBC report, Easy Take (operating in select southern cities of france) is now offering a low-cost fare model, partially funded by ad revenue from advertisements on the in-vehicle digital signage.
The BBC clip covering the story showed the screens integrated directly into the headrests of the vehicles, likely using in-car entertainment modules otherwise found in aftermarket in-Car DVD kits. Snazzy.
We will be sending our local reporter for a more detailed report soon!