IPA Outdoor and the OOA Digital Outdoor Media Group are holding an interesting event on the Tuesday 20th November in London.
Speaker line up includes Rory Sutherland, Vice Chairman Ogilvy Group UK and Sue Unerman, CSO of MediaCom
Don’t forget that you can use our new iCal / iCalendar feature to automatically put this event in your diary. Click here for more information.
The Full Agenda
9.15am Chairman’s Introduction
Teeing up the morning ahead, the chairman will kick off explaining how digital out of home advertising is outstripping the growth of online and fuelling the outdoor sectors rise beyond 10% share.
9.30am The Contractor Investment Boom
Tim Bleakley, Managing Director, CBS Outdoor
With over £60 million committed to development in the medium, far outstripping current ad spend levels into it, why are contractors making this investment?
9.45am The Planner’s Perspective
Sue Unerman, Chief Strategy Officer, MediaCom
With individuals spending 50% more time away from home than 12 years ago, how does the advent of digital allow planners to leverage outdoor in new ways and exploit this shift in behaviour.
10.10am Views from the Client Side
Collaboration: The Key to Delivering a Successful Campaign
Dottie Cormack, Marketing Manager, BACARDI Superior Rum
Seizing the Digital Opportunity
Speaker – TBC
10.35am Delivering the Landmark Creative Campaign
Rory Sutherland, Vice-Chairman, Ogilvy Group UK
Digital Out of Home is the most interesting medium of the next ten years; the digital form can combine the spectacle of great outdoor with the contextuality of great digital work. Is the time ripe for an agency to take creative ownership of this new medium?
10.55am View from the Specialists
Roles for Digital
James Davies, Board Director, Hyperspace, Posterscope
Digital Challenges Facing the Outdoor Industry
Ivan Clark, MD, Kinetic Destination Media Group
11.15am Chairman’s Summing Up & Close
The Attached PDF has more details and booking information.