Seeing Digital: Rethinking Out of Home

Adrian J Cotterill, Editor-in-Chief

Seeing Digital: Rethinking Out of Home

IPA Outdoor and the OOA Digital Outdoor Media Group are holding an interesting event on the Tuesday 20th November in London.

Speaker line up includes Rory Sutherland, Vice Chairman Ogilvy Group UK and Sue Unerman, CSO of MediaCom

Don’t forget that you can use our new iCal / iCalendar feature to automatically put this event in your diary. Click here for more information.

The Full Agenda

9.15am Chairman’s Introduction

Allan Rich

Teeing up the morning ahead, the chairman will kick off explaining how digital out of home advertising is outstripping the growth of online and fuelling the outdoor sectors rise beyond 10% share.

9.30am The Contractor Investment Boom

Tim Bleakley, Managing Director, CBS Outdoor

With over £60 million committed to development in the medium, far outstripping current ad spend levels into it, why are contractors making this investment?

9.45am The Planner’s Perspective

Sue Unerman, Chief Strategy Officer, MediaCom

With individuals spending 50% more time away from home than 12 years ago, how does the advent of digital allow planners to leverage outdoor in new ways and exploit this shift in behaviour.

10.10am Views from the Client Side

Collaboration: The Key to Delivering a Successful Campaign
Dottie Cormack, Marketing Manager, BACARDI Superior Rum

Seizing the Digital Opportunity
Speaker – TBC

10.35am Delivering the Landmark Creative Campaign

Rory Sutherland, Vice-Chairman, Ogilvy Group UK

Digital Out of Home is the most interesting medium of the next ten years; the digital form can combine the spectacle of great outdoor with the contextuality of great digital work. Is the time ripe for an agency to take creative ownership of this new medium?

10.55am View from the Specialists

Roles for Digital
James Davies, Board Director, Hyperspace, Posterscope

Digital Challenges Facing the Outdoor Industry
Ivan Clark, MD, Kinetic Destination Media Group

11.15am Chairman’s Summing Up & Close

The Attached PDF has more details and booking information.

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