Liberty Travel replaces its in-store Lightboxes

Adrian J Cotterill, Editor-in-Chief

This is a US installation but worth a quick mention as it is the first time I have seen a travel agent replace its Lightboxes with a signage solution.

Stuart Armstrong, North America President of EnQii / Digital View Media, which designed and installed the network for Liberty Travel (and as a true solutions partner also creates and manages its content, said “While many businesses try to avoid the cost of having physical retail locations, Liberty Travel is embracing the opportunity to connect with its customers while they are in their locations and poised to make decisions”

EnQii’s solution features a wall-mounted, four-screen synchronized video display that provides an in-store panorama measuring two-by-eight feet. A portrait-style video screen, measuring two-by-four feet is mounted by the store entrance and is visible from the street.

Liberty Travel have over 190 stores.

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