Carlipa Ads Two New Networks

Russ Curry, Ministry of New Media

Carlipa has recently expanded its ad-sales agency activities by teaming up with Atlanteam and JOA. Atlanteam operates multi-media sites: mainly internet connections in eight European airports – Paris-Orly, Paris-Charles de Gaulle, Nice, Marseille, Lyon, Basel-Mulhouse, Beauvais and Brussels-Charleroi. The Atlanteam network currently has 300 (computer) screens and plans to expand in the near future.

The JOA Group has three outlets:  JOATV, JOA & VOUS (magazine) and JOAWEB. JOATV has a network of 110 screens in the group’s 20 casinos, JOA & VOUS is published twice a year and JOAWEB covers the group’s 3 web sites. JOA was founded in 1948, and is the third largest casino group in France.  The JOA Audience has a relatively older profile (85% are aged between 31 and 71 or more) and spends on average two and a half hours in the casino.

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