Adrian J Cotterill, Editor-in-Chief
Amscreen this week announced a campaign with the UK’s newest lottery, the so-called ‘Health Lottery’ that will see them promote the new draw across their forecourt, neighbourhood, WHSmith and healthcare networks.
Martin Hall, CEO of the Health Lottery told us “It’s great to have Amscreen on board to raise awareness of the Health Lottery. With their extensive network across Great Britain, it is sure to promote the lottery and help raise money for worthy causes.”
Amscreen CEO Simon Sugar told us “We’re pleased to announce this campaign with the Health Lottery. Advertising on our network will generate consumer awareness around the draw and drive sales in store. It’s an exciting project to be involved in and it sees Amscreen further establish itself in this industry following our recent deal with the French Lottery.”
The (entire) network, which has a weekly audience of 25 million, will screen content for the Health Lottery on Fridays and Saturdays ahead of the weekly Saturday night draw on ITV and Channel Five. Amscreen will promote the GBP 1 tickets, 20p of which is donated to the People’s Health Trust, which aims to raise GBP 50 million a year. Players of the Health Lottery have the chance to win a range of guaranteed prizes from GBP 50 up to the GBP 100,000 jackpot.