#gs12 RockTenn In STRATACACHE Strategic Relationship
Adrian J Cotterill, Editor-in-Chief
RockTenn Merchandising Displays announced Monday that it intends to offer point-of-purchase displays integrated with powerful digital media features. The offering will include transparent digital signage displays that deliver dynamic video at the point-of-purchase without blocking the view of the product behind the screen.
These networked and interactive digital signage technologies are seamlessly integrated with traditional promotional and permanent displays, delivering hyper-focused, brand-building messaging to specific shopper groups.
In addition, a comprehensive Managed Digital Signage Service will provide retailers and manufacturers with ease of execution, and more competitive in-store efficiencies. The RockTenn hosted, media management application, enables changes in shopper messaging to be made remotely and allows seasonal, event and shopper specific messaging to play in real-time, based on targeted promotional in-store marketing campaigns at each store location.
Perfect for retail organizations with more than 100 locations, the Managed Digital Signage Services offer ranges from end cap digital signage to touch screen kiosks to translucent digital media technology within retail environments—designed to offer heightened brand recall at the point-of-decision.
“Our strategic relationship with STRATACACHE underscores the continuing RockTenn commitment to innovation. By integrating new media technologies with our in-store display capabilities, we help our customers improve the overall effectiveness of their in-store programs,” said Craig Gunckel, Executive Vice President and General Manager, RockTenn Merchandising Displays.
Chris Riegel, STRATACACHE CEO added “With the bulk of consumer purchase decisions being made at the store level, we see an opportunity to bring new solutions into the shopping environment. By combining our digital media technologies with the expertise of RockTenn in merchandising displays, we have created a managed offering that enables retailers and brands to digitally communicate and interact with customers at the point-of-decision.”
Visit RockTenn at booth 1637 and STRATACACHE at booth 1355 at GlobalShop, February 29th – March 2nd, Las Vegas.
About RockTenn Merchandising Displays
RockTenn Merchandising Displays is committed to providing best-in-class solutions that achieve brand, shopper and retailer objectives at the lowest total cost. We deliver promotional and permanent merchandising programs including design, manufacturing, fulfillment and distribution services to top consumer product companies and retailers. As the leading point-of-purchase display company in the U.S., we offer an unmatched level of capabilities across the full spectrum of in-store marketing