Putting A Value on Interactive Out-of-Home

Adrian J Cotterill, Editor-in-Chief

The next Screen Breakfast Briefing is set for this Friday, March 23rd 2012 at The Hospital Club, Private Screening Room between 9am and 11:30am

In a special breakfast briefing, The Screen will be looking at the impact of interactive on media values. Is it simply a ‘give-away’ upside of using digital media, or is it in fact becoming the major value proposition? Is digital media simply an interface to the more significant direct marketing opportunities of the future? How will campaign value be attributed across different channels?

To assess these questions and to consider how DOOH, mobile and the web will all evolve together, The Screen has assembled a selection of industry experts from each side of the media market, to give their own unique take on the future for interactive media. Speakers include: –

  • Bruce Daisley – UK Sales Director at Twitter: Having driven advertising revenues at Emap, Google, YouTube and now Twitter; Bruce will look at how media values across social media are evolving and their increasing relevance to digital-out-of-home
  • Sarah Sutton – Strategy Director at Mindshare: Sarah will discuss how social media behaviour is shaping the way Mindshare think about Outdoor planning – with particular reference to her recent innovative and highly acclaimed DOOH work for Nike
  • Stacey Knight – Director of Digital for JCDecaux: Stacey will review JCDecaux’s approach to enabling interactivity across its Digital Out Of Home estate and how this impacts media value and opportunity
  • Richard Metcalf – Business Development Director at Joule: Richard will talk about how the marketing model in Mobile is changing from pure broadcast to one-to-one interaction and engagement with examples of campaigns from the DOOH world

Attendees will hear brief presentations and case studies from those above. Alongside the learning, there will be the usual networking opportunities and debate.

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