Clear Channel Outdoor LA Honoured With Silver Bell
Gail Chiasson, North American Editor
Clear Channel Outdoor Los Angeles was honoured with the annual Silver Bell award from the Ad Council at the 2012 TAB/OAAA Out of Home Media Conference & Marketing Expo in Miami for exemplifying exceptional generosity and leadership in supporting public service messages.In addition to supporting PSAs year round, Clear Channel Los Angeles took extra steps this year to support the Ad Council’s Drunk Driving Prevention campaign, posting creative on more than 50 digital billboards for 24 hours on New Year’s Eve.
No drunk driving fatalities were reported in LA on New Year’s Eve.
Clear Channel Los Angeles also took the Ad Council’s Texting & Driving Prevention campaign to a new level last year, installing giant inflatable air bags onto billboards in the Los Angeles area, reminding drivers of possible consequences should they choose to text behind the wheel.
“Clear Channel Los Angeles’ contribution went above and beyond last year, providing valuable inventory to campaigns including Texting and Driving, Hunger, Emergency Preparedness and Wildfire Prevention, along with the extraordinary support for Drunk Driving Prevention on New Year’s Eve,” said Peggy Conlon, president & CEO of the Ad Council. “It’s clear that Clear Channel cares deeply about the lives of their audience, and their support of our campaigns is an outstanding gift that absolutely warrants the Silver Bell.”
Nancy Fletcher, Outdoor Advertising Association of America president & CEO, said, “The out of home advertising industry has a long history of working with non profits and law enforcement to offer free public service ad space, but last year Clear Channel Los Angeles went above and beyond, successfully helping to protect members within its own community.”
“I cannot think of a more appropriate and targeted environment than out of home and roadside billboards to reach drivers with our anti-texting and driving messages,” said Conlon. “With the help of the outdoor industry, we will combat distracted driving and save lives.”
In total, the out-of-home advertising industry last year donated more than $254 million in advertising space to Ad Council public service advertisements.