CCA Wins 7-Yr. Philadelphia Int’l Airport Contract
Gail Chiasson, North American Editor
Philadelphia International Airport, the 19th busiest North American airport in terms of passengers with nearly 32 million travellers in 2011, has awarded a new seven-year advertising contract to Clear Channel Airports.
The new contract continues the positive momentum for local and national businesses at one of the busiest U.S. airports, and allows Clear Channel Airports to add a full range of digital displays to the high-quality static displays it already has in place at the airport.
As part of this new contract, CCA will complement its current advertising opportunities with its ‘Next Generation’ initiative, which provides new high-tech advertising options at the airport through innovative digital displays and new technology such as synchronized digital displays and in-terminal touch screens.
Both national brands and local and regional businesses will have additional choices and capabilities to capture the attention of the millions of air travelers who go through the airport every year.
Clear Channel Airports will install 76 new LCD screens at strategic points throughout some of the most highly trafficked areas of the airport. This innovative digital technology offers advertisers new options and flexibility to address the different goals of their marketing campaigns.
Among Clear Channel Airports’ additions to the airport will be eight synchronized 55” vertical digital panels that will display dynamic advertising and digital art. CCA is also implementing 13 70” double-sided LCDS in all domestic baggage claims and spectacular 50 sq. ft. digital walls on the overhead arches of concourses B and C.
“This is an exciting time for Clear Channel Airports as we are taking our partnership with the Philadelphia International Airport to a whole new level with the integration of digital throughout the airport,” says Toby Sturek, president of Clear Channel Airports. “We have the opportunity to offer advertisers dynamic new technology and creative displays to showcase their brands and messaging. Together with Philadelphia International Airport, we are creating the future of airport advertising.”
The premiere airport advertising company in North America, Clear Channel Airports’ programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.