Dubai Airports Appoints JCDecaux Dicon

Adrian J Cotterill, Editor-in-Chief

Dubai Airports and JCDecaux SA (Euronext Paris: DEC) announced this week that JCDecaux Dicon has been awarded the exclusive advertising contract for Concourse 3 in Dubai International, extending its partnership with Dubai Airports to 2020.

Concourse 3, Artist's impression

Eugene Barry, SVP Commercial of Dubai Airports, told us “By 2020, our passenger numbers will reach 98.5 million, and Concourse 3 is a fundamental part of our expansion plan to accommodate this tremendous traffic growth. Along with boosting our capacity, it will also elevate our airport’s service levels. The advertising environment in Concourse 3 is key part of this major project to ensure a stimulating airport environment. It also plays a vital role in boosting non-aeronautical revenues to fund further airport development. JCDecaux Dicon has fully demonstrated its capability at Dubai International to deliver powerful advertising solutions for the world’s leading brands, and we are pleased to extend our commercial partnership to the new concourse.”

Scheduled for completion at the end of 2012 and due to open in the first quarter of 2013, Concourse 3 will comprise 11 floors and an annual capacity of 19 million passengers, boosting the airport’s total capacity to 75 million passengers each year.

Designed for the exclusive use of Emirates airline, it will become the world’s first Airbus purpose-built A380 concourse. Taking up a total built-up area of 528,000sqm, Concourse 3 will feature 33 aircraft access points (20 of which will be jetbridge contact gates), two luxury hotels and 11,000 sqm of retail space.

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