Acentic Media’s UK media sales will be handled by Hub Digital Networks – you may remember we met James Thornton, formerly Head of Agency Sales at Amscreen at #ScreenmediaExpo back in May (and it is he, who together with Ian Robinson has launched Hub Digital Networks).
We are told that potential advertisers will get a unique, targeted way to reach over 15 million affluent business and leisure travellers a year through hotel TVs in over 39,000 hotel rooms in the UK, and an additional 34 million guests in over 87,000 rooms across the rest of the EMEA region.
Acentic was of course previously part of the Granada Group, and provides TV and internet services to the hotel industry, servicing over 1,100 predominantly 4 star hotels including Hilton, Marriott, Hyatt, Sofitel and InterContinental Hotels Group, along with numerous luxury independents such as The Langham and The Cavendish.
Karl Heasman, Media Director at Acentic Media, told us “Typically advertisers target business travellers on the move through more traditional media channels. However, we are giving brands the opportunity to connect with them in a totally new and uncluttered media environment where they are more relaxed and receptive to advertising. This will enable brand owners to fill a large, unplugged gap in the business traveller’s journey.”
It’s hoped that Acentic Media’s hotel TV platform will have particular relevance for brand owners in the luxury, travel, finance, automotive, drinks and technology sectors, and will provide them with opportunities to engage and entertain the elusive business traveller.