Gene Leehan, with 24 years advertising experience, has joined Clear Channel Outdoor Americas, New York-based outdoor advertising company as senior regional president to manage the 12 largest markets in the U.S. as well as the Airports, Malls and Spectacolor businesses.Leehan is expected to bring a fresh direction to the Clear Channel Outdoor business as it leverages its reach and creativity for advertisers. This marks a return to Clear Channel Outdoor for Leehan. Prior to having his own consultancy business over the past 18 months, he was regional p resident for the West Region for Clear Channel Outdoor. Leehan earlier worked in the outdoor advertising business since 1986 in various roles with Eller Media and Patrick Media Group.
In addition to adding Leehan to the team, Greg McGrath will be taking on the newly created role of senior vice-president for innovation and strategic partnerships. This new role will focus on unlocking innovation and creativity being developed within Clear Channel Outdoor and by partners to drive the best results for advertisers. Company management says that the growing excitement among advertisers for digital billboards has opened the door to exciting innovations that McGrath will drive in his new role.
As global, regional and local advertisers recognize the growing value outdoor advertising can deliver to their brands and bottom line, Clear Channel Outdoor has restructured its leadership team to steer the innovation and creativity of the business while driving the performance of the business.
“I am very pleased that we are able to add a leader of Gene’s caliber to help drive our business in the U.S. at this critical time,” says William Eccleshare, CEO of Clear Channel Outdoor. “Our new leadership team is in place at a time when we have reinvented outdoor advertising, through both innovation and the dedication to working with advertising and marketing partners to offer them creative solutions to more effectively and efficiently reach their consumers.”
Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers, including a growing digital platform that now offers 914 digital displays across 37 U.S. markets.