DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Whilst we have The DailyDOOH Gala Awards to get through this Thursday (and we still have to make it back to London from Israel in time for that) we have continued to make great progress on our next publication entitled ‘DOOH Insights: Audience Measurement‘.

This will be ‘A Quantitative Trend Analysis of 2012 Digital Signage Viewing Behaviour‘ based on over a year’s worth of automated audience measurement data from 57 networks around the globe.

The report will retail for USD 3000 (GBP 1850) and will be of interest to network owners, brands, media buyers and various eco-system folks (especially in this instance, 3D vendors as we have some great data that will help set them apart).

Sorting through the data we have already observed some really interesting facts – most of which will really make the OOH industry (especially the Arbitron and Nielsens) sit up and listen.

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This entry was posted on Monday, November 26th, 2012 at 07:13 @342 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.