UB Media Expands Its Quebec Cinema Market

Gail Chiasson, North American Editor

UB Media Inc., Montreal, has expanded its Cinema advertising network to 55 locations in Quebec with over 371 digitally-projected, state-of-the-art screens throughout the province.

logo ubmediaUB represents in-theatre advertising for Guzzo Cinemas, Canada’s largest independent theatre chain, along with Ciné-Entreprise, Les Cinémas RGFM, CinéStarz and the majority of Quebec’s independent exhibitors.

Under terms of the agreements, UB will exclusively market and manage all on-screen advertising inventory, as well as posters in lobbies and restrooms, digital signage, and event marketing for these cinemas.

“With this consolidation of Quebec Cinema media, UB now offers simple, one-stop access to 167 screens in the Montreal market, and 371 in the province of Quebec,” says Michael Minicucci, UB President. “Combined with our dominant presence in Resto-Bars – over 1,000 locations across the province and over 3,000 nationwide – as well as three of Quebec’s four biggest University campuses, UB now holds the one of the strongest integrated offers in indoor media in Quebec. Not only are we able to offer heavy presence in the major metro areas, but we have the most complete small-market coverage of any supplier in the province.”

In addition to on-screen and in-theatre advertising, UB Media offers digital and static signage in over 3,000 Resto-Bars, Campuses and Cinemas in total across the country. UB Media exclusively represents Touchtunes Interactive Networks, Canada’s #1 Nielsen-rated digital out-of-home network.

“UB Media now offers digital screens and static posters across our three networks in every major market in the province,” says Minicucci. “This offers advertisers an amazing opportunity to reach our coveted 18-34 target in multiple environments simultaneously by taking advantage of the demographic crossover of our networks. 18-34s are the most elusive, mobile consumers, and are found in high concentrations within in our venues. You can now simultaneously deliver your video spot in Resto-Bars and Cinemas with full audio, or your static creative in all 3 networks with our traditional signage products,”

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