Guest Contributor, Lisa Goldstein
Increasingly brands are looking to establish meaningful relationships with their consumers through digital retail experiences. Whether Nokia, Nike Town, Apple Store or M&M World – the rise of high-concept branded environments is changing the retail landscape.
However, this goes much further and deeper than simply rolling out flashy digital signage and slick new displays – it’s about considering and exploring genuine insights into physical space. Lessons also need to be learnt from examples set by hero ‘flagship stores’, in order to ensure that these successful installations are replicated to help transform and empower smaller partner stores. Brands need to embrace news ways to experiment with design, and field test new innovative hardware and software solutions prior to launch in physical spaces.
At a special Breakfast Briefing hosted by R/GA London and Nokia Retail, on February 28th, The Screen will take a look at some of the most innovative examples of how brands can work on improving their in-store customer user journey by embracing new forms of digital media and challenging the norm.
With presentations from both retailers and creatives who are pioneering in this field, the audience will hear global insights into how in-store physical spaces are being transformed into the next generation of digital retail environments. Attendees will also have the opportunity to view, for the first time, R/GA London’s new digital retail lab – a real world setting where brands can concept and test new digital and mobile retail experiences.
- John Jones – SVP, Creative Director, Retail for R/GA. John will talk about insights into the physical space and how R/GA LAB serves as a workshop for new interactions and a place to observe, analyse and create new insights about customer behaviour
- Felipe Del-Corral – Head of Digital Retail Worldwide for Nokia. We will hear about the new Flagship store in Helsinki and how the installations and insights from this will help transform Nokia’s partner stores, which they are working with more closely
Location: R/GA London, 151 Rosebery Avenue, London, EC1R 4AB
Date: Thursday 28th February 2013
Time: 9am – 11:30am
Cost : £90 (free to members)
To register, email me at email@example.com