JCDecaux 2008 Revenues Up (Just) By 2.9%

Chris Sheldrake

JCDecaux SA (Euronext Paris: DEC) announced yesterday 2008 revenues of €2,168.6 million, an increase of 2.9% compared with 2007.

Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 6.3% which we are told “significantly outperformed the global advertising market in 2008”

It’s also worth noting…

Double-digit organic revenue growth was reported in Transport, while Street Furniture achieved robust mid-single digit organic revenue growth. Despite a highly challenging second half of the year, Billboard organic revenue growth was slightly positive. Although revenue growth has mainly been driven by emerging markets, mature markets such as France and North America delivered strong performances. While the businesses in the UK and Spain were affected by a very difficult macro environment, they still outperformed their domestic outdoor advertising markets.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO told us “The volatility and reduced visibility experienced in the fourth quarter is continuing in 2009 and, as indicated previously, it is now certain that the year will be very challenging. While we will intensify our tight cost management, we will continue to invest selectively to strengthen our footprint and leadership position.”

Here’s hoping that they continue to innovate with digital like they have been doing. They seem to have been ‘getting it really right’ recently – now what did I do with that Cadbury Creme Egg, Ed

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