Susan Danaher, former president and CEO of the Digital Place-Based Advertising Association, has joined Adspace Digital Mall Network as executive vice-president and chief revenue officer.
In her new position, Danaher will lead the overall sales effort of the company, will serve on the executive committee, report directly to Dominick Porco, chairman and CEO, and will continue to evangelize both Adspace Networks and digital place-based media to the advertising community.
Danaher is an industry recognized leader, known for building the reputation of the DPAA where she advocated tirelessly on behalf of its members and elevated the profile of the digital-place-based industry as a whole. During her 30-year career, she has included agency experience (in research, planning and buying), an understanding of how to grow a medium from her work in cable television during its formative years, and experience at a VC-backed, entrepreneurial digital out-of-home company.
“We set out looking for someone with both industry experience and a clear vision about the future of the digital place-based advertising landscape and Sue fits perfectly into that category,” says Porco. “In her tenure at the DPAA, she established the first step in developing audience measurement standards for the entire industry, grew membership by 65% in the first year, and presented to numerous agencies and advertisers.”
“It’s a fascinating time to be in this space,” says Danaher. “The integration of digital-place-based media along with social and mobile technologies will continue to converge and create even more opportunities for advertisers to reach their audience. As we’ve long said at the DPAA, all media is part of a continuum and a company like Adspace Networks sits squarely at the intersection of content, context, reach and relevancy.”