Accord Group Boots Out Kinetic, Hires Talon Outdoor
The Accord Group has revealed it is the latest media agency to award its Outdoor planning and buying to Talon Outdoor.
Accord, which specialises in working with smaller and medium-sized clients, made the appointment without a pitch and sees Talon replace incumbent, Kinetic, with immediate effect.
Vincent Sitwell from Accord explained, “Accord and some of the team at Talon enjoy a positive working history and whilst this was a factor in our decision, the overriding reason to make Talon our OOH partner was our natural synergy around real time intelligence and insight. Outdoor is evolving and Talon convinced us that they are the agency at the heart of this evolution”.