In breaking news industry pot John Ryan has accused the Kettle of being black.
In a bizarre so-called industry brief hardly-global retail-marketing agency JohnRyan says that banks are struggling to achieve digital signage success due to limitations imposed by inadequate Content Management Systems. Yes I know, hard to believe huh?
It’s probably more correct to re-phrase that to say that banks are struggling to achieve digital signage success due to inadequate agencies rather than blaming the tools.
John Ryan quote their own survey (indeed, go figure) where they say that “nearly 40% of 110 digital signage users rated CMS limitations as a key challenge”.
The survey is incredibly difficult to take seriously, it goes onto say that “the choice of an ineffective CMS may limit available content distribution systems, the choice of in-branch player devices and even the types of content that can be supported”.
Considering that JohnRyan have been sitting on not one, but two ineffective content management systems for nearly a decade it really is a case of the pot calling the kettle black.