Zoom Media And Nautilus Plus Extend Partnership

Gail Chiasson, North American Editor

Zoom Media Group Inc., Montreal-based fitness digital media company, has announced a three-year extension of its exclusive partnership with Nautilus Plus fitness chain that operates 40 centers in the Greater Montreal, Quebec, and Outaouais regions in Canada.

zoom_canada_logoThis collaboration with Nautilus Plus, which has an impressive 60,000 members, started in 1993 and resulted in an effective union between the two partners.

Nautilus Plus locations across Quebec benefit from specially adapted Zoom Fitness television screens, which present members with music videos, fitness segments, club communications and advertising. The television screens provide quality entertainment for clients as they work out in the cardio or strength training areas. Branded Nautilus Plus, this privately operated digital network broadcasts all audio through the central sound system. Zoom Media also offers several other advertising opportunities in the fitness centers including static boards, sampling, media integration and experiential marketing.

“As we develop our digital footprint in Canada, it is imperative for us to provide cutting edge technology for our partners and clients,” says Eric Fortin, Zoom’s vice-president operations and services. “Our relationship with Nautilus Plus, whose reputation in the Quebec fitness industry speaks for itself, definitely represents an important asset in offering consumers brand experiences in a conducive environment.”

Richard Blais, president of Nautilus Plus, says, “We are especially enthusiastic about benefiting as clients from future technical innovations over the next few years.”

Nautilus Plus, a leader in Quebec fitness since 1978, seeks to play an active role in the well-being of the population by improving health and quality of life. It offers its members optimal workout conditions while providing state-of-the-art fitness equipment in well-lit, stimulating and safe facilities. Dedicated, enthusiastic, and university-educated specialists in diet and exercise are available to guide members. A variety of specialized fitness and nutrition programs are also available on-site to suit specific needs.

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