DailyDOOH

TargetCast Networks, a fast-growing U.S. advertising-based Digital Out-of-Home network focused on casual-dining restaurant chains and coffee shops, ended the 3rd quarter by announcing a USD 6.5 million capital raise from two venture capital (VC) firms. This was the third big announcement by TargetCast during September 2009, following the announcement of its acquisition of Ripple TV […]

Because of the Chinese government’s decision to reject the merger, the proposed purchase of the Digital Out-of-Home assets of Focus Media Holdings, Ltd. by Sina Corporation has been scrapped. Sina operates China’s largest web portal. In statement released Monday, Sina CEO Charles Chao said, “The delayed consummation of the transaction has negatively impacted the business […]

According to an article published this week in the U.S. advertising-industry publication Advertising Age, Walmart have launched a new initiative which is pressuring brands sold in its U.S. stores to spend more money on the Walmart Smart Network. The Smart Network is Walmart’s new in-store screen network which has been rolled out to several hundred […]

Adcentricity, a North American aggregator and strategist for the buying of digital out-of-home (DOOH) advertising, has announced the creation of the Research Lite audience-research service to help individual brands and advertisers evaluate the effectiveness of their ad campaigns in the DOOH medium. Adcentricity reports that Research Lite includes both pre-packaged and customized audience-research studies that […]

Bill Collins from DecisionPoint Media Insights writes once again on the Danoo / IdeaCast deal… Thanks for posting ‘It’s Good For Danoo‘ on Friday – a helpful piece summing-up up the recent blog postings on the Danoo-NCM-IdeaCast deal. Yes, we blogger types have been writing about this deal quite a bit lately. But, I think […]

For the U.S. Digital Out Of Home media sector, Danoo’s acquisition of IdeaCast and its new collaboration with National CineMedia are watershed events writes Bill Collins, Principal, DecisionPoint Media Insights… This deal breaks new ground because, to date, National CineMedia (NCM) has been the most profitable large-scale innovator in the U.S. Digital out-of-home (Digital OOH) […]

My goal here is to provide some historical background and personal perspective that may put the original post, and some of the comments with regard the Digital Signage Assocation , Networld Alliance and Networld’s www.digitalsigangetoday.com in perspective. Essentially, I greatly respect Networld Alliance and I do not hesitate to defend them in this note. My […]

Wal-Mart is now investing heavily in Generation 2.0 of Wal-Mart TV and our special guest contributor, Bill Collins of DecisionPoint Media Insights, asks in the post that follows “Will Other U.S. Retailers Follow Suit?” In our industry who will take the lead in moving in-store digital media up to the next level AND just as […]