DailyDOOH

Oh!media this week announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi are debuting, across state-of-the art LED screens. These screens are powered entirely […]

Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national […]

GreenSigns, alongside BSV Digital Displays and with the support of AdNetZero, has unveiled upgraded digital bulletins situated on Rt 83 at Butterfield Road in Suburban Chicago. Utilizing BSV’s sustainable LED technology, GreenSigns has enhanced its renewable energy operations, achieving an 18% reduction in power consumption. We are told that this upgrade bolsters GreenSigns’ position as […]

Leading Australian digital outdoor media company QMS has announced the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games. Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home network will showcase Olympic and Paralympic content […]

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

UK out-of-home media owner, 75Media,has launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB, which stands for ‘Billboard Optioning & Booking’ system will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Paul Inman, managing director at 75Media told us “We […]

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

Central Force International, an established research firm with a heritage going back to 1996 has just completed a study commissioned by Plan B OOH in Singapore, to deliver audience impressions data for out of home media. The media trading ecosystem obviously needs audience measurement and the OOH media sector is often lacking versus other media. […]

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national US video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. We are told that this partnership also represents a significant milestone in the industry, marking […]