Archive for April, 2009

Geeks In High Heels

Monday, April 27th, 2009

Gail Chiasson, North American Editor

Peoplecount, a Toronto-based audience research company, took the honour for Most Innovative Research in the first annual MediaPost Digital Out-of-Home Awards last week in New York. The award recognized Peoplecount’s groundbreaking development of a new metric model for counting pedestrians on city streets. The system has been integrated into the Traffic Audit Bureau’s new Eyes […]

Adcentricity’s Obama Campaign Wins MediaPost Award

Monday, April 27th, 2009

Gail Chiasson, North American Editor

With Ohio a key state in Barack Obama’s quest for the U.S. presidency last November, New York-based Adcentricity worked, in association with political consultancy GMMB, to develop a strategy and deployment of a digital out-of-home media program that would bring the state home for Obama.

If I Had A Hammer…

Sunday, April 26th, 2009

Chris Heap

As part of an emerging and ongoing conversation relating to the use of ‘digital signage software as a content creation tool’ – sparked actually by the post Demystifying Digital Signage Software, the Beaver Group have posted the following article up on their blog in which they make a case for defining the creative output before […]

Orange Does Deal With Wikimedia

Saturday, April 25th, 2009

Gail Chiasson, North American Editor

Orange, the key brand of France Telecom, one of the world’s leading telecommunications operators, has formed the world’s first mobile and Internet partnership with the Wikimedia Foundation, which will expand the reach of Wikimedia content through co-branded channels on Orange’s mobile and Web portals. The two partners will work together to develop new services and […]

Bad Traffic, Peak Traffic, Slit-Your-Wrist Traffic

Friday, April 24th, 2009

Adrian J Cotterill, Editor-in-Chief

My partner and I have one of these at home in England (a Mini Cooper S Clubman). What do you think she would say if i suggested a slight modification – the addition of a satellite dish on the top and associated broadcast equipment in the back seat? Seen at NAB 2009. Photo courtesy Alex […]

Retail Systems Forum 2009

Friday, April 24th, 2009

Adrian J Cotterill, Editor-in-Chief

We spoke at this event last year (and even shared the stage with the Digital Signage Man Of The Year). It was a very well attended event and it even had ‘real’ retailers present !!! Retail Systems Forum 2009 (RSF) is organised by Box Technologies and has been going for eight years now. In 2009 […]

We’ll Promote For Free

Friday, April 24th, 2009

Adrian J Cotterill, Editor-in-Chief

Tell you what, we will promote this **report for free and you can then buy it from EDG Research for USD 5,000 a go. Deal? We can’t tell you if it is any good, relevant to the industry or indeed worth 5,000 or 50,000 as EDG Research refused to send us a copy to review. […]

Viscom Paris Twitter Feed

Friday, April 24th, 2009

Andrew Neale

Folks organising Viscom Paris have set up their own Twitter feed, see http://twitter.com/viscom_paris

Screen Media Expo Post Event Resources

Friday, April 24th, 2009

Andrew Neale

It’s great to see that at least one organiser hasn’t forgotten about the attendees and the exhibitors after the event. Screen Media Expo Europe 2009 which ended up having 91 exhibitors and attracted just over 3,000 visitors from over 50 countries has just published it’s Post Event Resource online site which can be found here […]

Rocky Start for Astral’s New Digital Billboards

Friday, April 24th, 2009

Gail Chiasson, North American Editor

Well, we might be great fans of Astral Media Outdoor’s new 14’ x 48’ digital billboard screens now going up in Montreal, but the company’s plans to put 10 such screens in the Toronto area have gone somewhat awry, at least temporarily. A group of activists led by Rami Tabello of illegalsigns.ca – who has […]