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Nakd #3DOOH @JCDecaux_UK Launch

Wednesday, January 17th, 2024

Tristan Cotterill

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]

Ambient Weather Partnership w/ @AccuWeather

Monday, January 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Ambient Weather has announced a partnership with AccuWeather, the global leader in forecasting services. This collaboration of two long-standing weather brands marks a significant milestone in the field of meteorology, as Ambient Weather’s cutting-edge weather stations β€” the WS-2000, WS-2902, and WS-5000 β€” emerge as the official weather stations of AccuWeather. We are told that […]

ONroute Collaboration w/ @MediaResources Inc.

Wednesday, January 3rd, 2024

Andrew Neale

ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]

West Midlands M5 Tower Acquired By @WildstoneUK

Tuesday, December 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]

Perion Acquires @Hivestack

Tuesday, December 12th, 2023

Adrian J Cotterill, Editor-in-Chief

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc. The terms of the transaction include USD 100 million in cash paid upon closing and a three year employee retention and performance-based payment plan of up to USD 25 million. […]

Limited Space Secure Multi-Million Pound Investment

Tuesday, December 5th, 2023

Adrian J Cotterill, Editor-in-Chief

Limited Space co-founders Matt Gordon and Samantha Sida have secured a multi-million pound investment deal from DVC Capital (and existing investors) for the growth and scaling of Limited Space, the Retail & Lifestyle Out-Of-Home media company they founded. Limited Space currently owns and operates high impact advertising space within over 70 of the UKs most […]

Tim Draper Magnetic 3D Seed Investment

Sunday, December 3rd, 2023

Adrian J Cotterill, Editor-in-Chief

Magnetic 3D, a leading innovator in producing ‘Holographic’ Glasses-Free 3D displays and immersive media solutions, has announced a Seed investment from Tim Draper and Draper Associates, a global venture capital firm investing in industry-transforming companies. Magnetic 3D says that it plans to deploy thousands of 3D signs that generate more attention and impact for brands […]

Videri Gets USD 20M From LAGO Innovation Fund

Monday, November 20th, 2023

Adrian J Cotterill, Editor-in-Chief

LAGO Innovation Fund (LAGO), supporting high-growth startups with custom term loan credit facilities and equity co-investments, has anounced a USD 20 million capital raise for Videri Inc.. β€œWe are delighted to close a significant growth capital raise that will allow an industry game-changer such as Videri to further expand its innovative product line and reach […]

#DropTheRazor Says @OUTFRONTMEDIAUS

Thursday, November 16th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) has announced a partnership with No-Shave November and a special billboard campaign this month. Across the country, OUTFRONT billboards will urge viewers to #DropTheRazor and donate to cancer research foundations. For over a decade, shavers have donated the cost of grooming and helped the organization raise over USD 12 million to date, […]

TRISON Finally Sold

Tuesday, November 14th, 2023

Adrian J Cotterill, Editor-in-Chief

The Spanish fund manager Portobello Capital has sold its majority stake in the TRISON Group to L-GAM, the venture capital fund owned by the royal family of Liechtenstein. We understand that TRISON CEO Alberto CΓ‘ceres Tejedor and the current management team will remain on board going forward. L-GAM Felipe Merry del Val said β€œTrison is […]