DailyDOOH

Left Field Labs and Movers+Shakers have both joined the Stagwell network. Left Field Labs is the digital agency inventing at the intersection of technology and human-centric design, with deep expertise in AI and immersive experiences. Joining Constellation, Left Field Labs will be a key part of their digital strategy moving forward. “As part of Stagwell […]

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

JCDecaux Australia and New Zealand has announced a partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media […]

Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]

ChargeEuropa, a prominent electric vehicle (EV) charging infrastructure provider, has announced a significant funding partnership with Santander Leasing. We are told that this partnership signifies a pivotal moment in Poland’s EV sector and highlights both companies’ commitment to sustainable transportation solutions. Poland’s automotive market is rapidly adopting electric vehicles, necessitating a reliable charging network. Rafał […]

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Last week Ali Ehsassi, Member of Parliament for Willowdale, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced an investment of CAD 1.75 million for L Squared Digital Signage, we quote “to accelerate the growth of its digital communications platform, and create 15 […]