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Tuesday, January 23rd, 2024
Adrian J Cotterill, Editor-in-Chief
Seed Health, a leader in microbiome science and creator of the acclaimed DS-01® Daily Synbiotic, has just unveiled its first-ever billboard in Times Square. The company that is also behind the viral Gwyneth Paltrow ‘anti-ad’ – won’t use the spot to promote its products. In a bold continuation of its anti-marketing legacy, Seed has reimagined […]
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Tuesday, January 23rd, 2024
Tristan Cotterill
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]
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Thursday, January 18th, 2024
Tristan Cotterill
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]
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Monday, January 15th, 2024
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark GBP 350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. We are told that the transaction enables Wildstone to both refinance its existing debt and fund its next […]
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Wednesday, January 3rd, 2024
Andrew Neale
ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]
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Saturday, December 30th, 2023
Andrew Neale
The Bluetooth SIG has announced the North American debut of The Auracast™ Experience at #CES2024 where you will be able to experience how Auracast broadcast audio will make the world sound better. The Auracast Experience is a series of immersive exhibits that will allow you an exclusive opportunity to hear for yourself some of the […]
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Tuesday, December 19th, 2023
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]
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Tuesday, November 28th, 2023
Adrian J Cotterill, Editor-in-Chief
Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged […]
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Saturday, November 18th, 2023
Adrian J Cotterill, Editor-in-Chief
The Cannes Lions International Festival of Creativity returns to The Palais in Cannes from Monday 17 to Friday 21 June 2024 to celebrate all creativity in the making – and the people behind it. Whether you’re looking for a creative deep dive, finding your community or just visiting to get inspired, our new passes make […]
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Thursday, November 16th, 2023
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT) has announced a partnership with No-Shave November and a special billboard campaign this month. Across the country, OUTFRONT billboards will urge viewers to #DropTheRazor and donate to cancer research foundations. For over a decade, shavers have donated the cost of grooming and helped the organization raise over USD 12 million to date, […]
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