DailyDOOH

Ambient Weather has announced a partnership with AccuWeather, the global leader in forecasting services. This collaboration of two long-standing weather brands marks a significant milestone in the field of meteorology, as Ambient Weather’s cutting-edge weather stations — the WS-2000, WS-2902, and WS-5000 — emerge as the official weather stations of AccuWeather. We are told that […]

BT Group’s digital and startup incubation hub, Etc. unveiled at #CES2024 a CES Honouree awarded #EV charging solution which converts existing street infrastructure to public charge points. Etc. Managing Director Tom Guy was on hand at the show to explain that Etc. will be powering up the UK’s first charging unit built from a street […]

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark GBP 350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. We are told that the transaction enables Wildstone to both refinance its existing debt and fund its next […]

ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]

OUTFRONT Media (NYSE:OUT) has announced a partnership with No-Shave November and a special billboard campaign this month. Across the country, OUTFRONT billboards will urge viewers to #DropTheRazor and donate to cancer research foundations. For over a decade, shavers have donated the cost of grooming and helped the organization raise over USD 12 million to date, […]

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]

DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home media and its growing role in the omnichannel mix, revently announced that it is enhancing its presence in Europe with the launch of a new office in UK. Founding Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and […]

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) […]