Ipsos To Rebuild @OMA_Australia’s MOVE

January 18th, 2021

Tristan Cotterill

The Australian Outdoor Media Association (OMA) has announced the appointment of global media measurement experts, Ipsos, to update its audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure) to boost its capability; the upgraded system will cover all formats, be a national model and importantly measure Digital Out of Home signs.

The updated system will deliver a national measured model that covers all formats and environments, including regional locations, with the capability to report on seasonal and monthly variations. In total the system will measure more than 100,000 Out of Home (OOH) locations nationwide.

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The 2021 DailyDOOH Travelogue

January 15th, 2021

Adrian J Cotterill, Editor-in-Chief

This is the thirteenth year that we have documented our travels as part of our business. Let me start off by saying that for those who thought that #COVID19 would only affect 2020, you will need to think again, the pandemic we are in now, will be known to future generations as ‘The Great 2020 / 2021 Pandemic‘.

dailydooh_master_Lblue_2016_largeDespite many people’s protestations, trade associations and event organisers included, 2021 will not magically see a quick return to normal. We agree with the small cabal of industry experts that we turn to for advice, that we will be extremely lucky to see a big trade show before Q4, 2021 (some wags have even said that the next big trade show will be #CES2022 in January, 2022 – they might not be far off the truth).

I believe that those events planned for Barcelona, Cannes and Orlando, FL in June will almost definitely not happen, and if they do, certainly not in any shape or form that you will have seen before (see our thoughts on an ‘Integrated Systems Events 2021 Hybrid Edition’ here).

Last year was hard for all of us, especially to those who lost their jobs or spent (or continue to spend) large amounts of time being furloughed. We have been extremely lucky and have kept our livelihoods but like everyone else in gainful employ last year, we were thwarted at almost every turn when trying to do almost anything of note. We made a total of three flights in 2020, London to Las Vegas return for #CES2020 and a return flight only from Amsterdam for #ISE2020 (we took the direct Eurostar from London to Amsterdam on our way out).

Our original aim last year was to continue to explore more of the globe, in search of all that is good in our industry. You may remember that 2019 saw us venture for the first time down-under to put on a very successful AdTECH: OOH – Sydney Conference and to start exploring whether it was feasible to put on good events in South East Asia and China.  In the end, with a little luck and a lot of hard work, many of you will know that we did finally manage to hold an in-person AdTECH: OOH – Sydney Conference in September 2020. This was perhaps the only event of note last year to take place in-person, after the start of the #COVID19 crisis.

One result of our perseverance is that our incredibly successful AdTECH: OOH Conference gets two new destinations this year, namely Singapore and Toronto.

Finally let me repeat what I said in the 2020 DailyDOOH Travelogue early last year. We encourage everyone in our industry, as much as they can, to seek out broader horizons and look further afield than they have done previously. Don’t exhibit at the same old shows just because that is what you have done in the past, don’t simply attend the typical trade shows that you frequent because you have been to them before, and the usual “but everyone else goes”.

As one of our good industry friends said (wanting to stay off the record) “I agree that hitting autopilot on the same shows year on year at best has a neutral benefit and that one’s focus should be on smaller, focused sector and customer-specific shows”.

You should all be looking for the next SXSW or a vertically oriented show that few others go to. I strongly suggest that you not go through the motions with the same old, same old, year after year. If you are really interested in expanding your business, and learning anew, aim to get out and meet different people and make new friends.

So, if all of these events below actually happen**, here’s where you will find us over the next 12 months: –

London Digital Signage Week, May 10-14, 2021

   *NEW* London LED Summit, May 11, 2021

AdTECH: OOH – London, May 13, 2021

#ISE2021, Barcelona, June 1-4, 2021**

#InfoComm21, Orlando, FL, June 12-18, 2020**

*NEW* AdTECH: OOH – Singapore, June 24, 2021

New York Roadshow, July, 2021

AdTECH: OOH – Sydney, September 2021

*NEW* AdTECH: OOH – Toronto, October 6, 2021

New York Digital Signage Week, October 11-15, 2021 (includes AdTECH: OOH – New York, The DailyDOOH Investor Conference, a *NEW* Global LED Summit and The DailyDOOH Gala Awards, which will move to New York for one year only)

A full list of industry events including all of those that we are NOT attending, can be found here in our Industry Event Calendar.

For those of you who are interested…

Tony Price Joins Northamber plc

January 15th, 2021

Andrew Neale

Tony Price has joined Northamber plc as Director of Solutions. Northamber Solutions supplies and supports the channel in the areas of Connect, Store and Protect (Networking, Server & Storage and Security).

Tony brings almost 30 years of channel experience to the Solutions team, with almost 20 years of experience leading teams in distribution and 10 years of being at the helm at the reseller WStore. Tony has spent the last five years at Nuvias (formerly Wick Hill) as Cyber Security Sales Director.

Northamber’s MD, Alex Phillips told us “Despite the pandemic that hit us in 2020, Northamber remained focused on the future and supporting our partners. The company did not use the government furlough scheme and our recruitment drive continued. With Tony’s addition we believe we have found someone that brings a new level of leadership, expertise and experience to take Northamber Solutions to the next level“.

Northamber Solutions supplies and supports the channel in the areas of Connect, Store and Protect (Networking, Server & Storage and Security). With many vendor partnerships stretching back 20+ years, Northamber Solutions works with established brands such as WatchGuard, Panda, Parallels, Kemp, Eaton, Micron, SuperMicro and the recent addition of new brands CoSoSys and Avanan.

Elaine Casabuona Joins Maxell Ltd

January 15th, 2021

Andrew Neale

Elaine Casabuona has joined Maxell Ltd as Head of Commercial and Marketing. In her new role, she will also be responsible for establishing new commercial and programming agreements with the main groups operating in the professional AV market.

Elaine Casabuona began her career at Hitachi Europe in 1989. In her long career she has held various roles, always linked to the enhancement of the brand and the development of the sales sector both in the B2B and B2C.

In 2013 Maxell Ltd began a process of acquiring the design, development and manufacturing facilities of Hitachi Consumer Electronics video projectors; a process that was finalised on the April 1, 2019 through the European subsidiary of Maxell, which assumed responsibility for all operations relating to the diffusion on the European market of Maxell and Hitachi branded projectors and all related accessories.

Maxell, Ltd. is a subsidiary of Maxell Holdings, Ltd. (TSE: 6810) headquartered in Kyoto, Japan, a world leader in the manufacture and marketing of projectors, televisions, batteries, and is one of the largest manufacturers in the Broadcasting Media and data storage media, as well as in railway construction.

New Hires For @Vibenomics

January 15th, 2021

Adrian J Cotterill, Editor-in-Chief

Vibenomics has announced the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions.

This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success.

  • Passionate about bringing brands, products and marketers into closer, more meaningful relationships with existing and new target users, John McAdams will collaborate with channel partners, agencies, brands and platforms to bring Vibenomics’ ad inventory to the open marketplace through direct and programmatic engagements. Prior to Vibenomics, he spent over eight years at Pandora, joining as a regional sales manager and ending up as executive director of sales. His extensive experience and demonstrated history of working in the digital media industry will be a great addition to the Vibenomics team.
  • Linda Ramsey, Director of National Advertising Sales for the Central Region and Lori Perman, Director of National Advertising Sales for the West Coast region will lead new business development efforts in targeting, researching and soliciting potential advertisers to fill ad inventory. With over 40 years of combined experience, both Ramsey and Perman encompass in-depth knowledge with integrated media and program implementation among digital, video, mobile, audio, programmatic and other digital-based platforms. The majority of their efforts will be in developing long-term relationships with clients and agencies by managing strategic sales and revenue activity at a national level to drive revenue within the Audio OOH space.

Paul Brenner, President of Audio OOH and CSO, Vibenomics told us “Over the past several years, we’ve made significant expansions at Vibenomics to provide our customers with a solution that empowers some of the world’s most sophisticated brands and digital out-of-home buyers,” said By adding John, Linda, and Lori to the team, we are reaching consumers along the path to purchase now more than ever before, closing deals while also ensuring a positive, in-store customer experience.”

Founded in 2016, Vibenomics quickly expanded its cloud-based technology and recruitment efforts, revolutionizing how to reach consumers directly at the point-of-sale. The company now reaches 200 million unique shoppers nationwide with a projection to be in over 10,000 or more convenience and grocery retail outlets in 2021. To meet the needs of potential and current customers, Vibenomics plans to add additional members to the team this year.

Troy Yang Joins @Hivestack

January 15th, 2021

Tristan Cotterill

Former The Trade Desk, Senior Vice President of North Asia, Troy Yang has joined Hivestack as Managing Director, North Asia.

Reporting to Hivestack’s Chief Revenue Officer, Nigel Clarkson, he is charged with expanding operations in North Asia across Greater China, Hong Kong, Japan, South Korea and Taiwan, including hiring regional talent, and onboarding and partnering with APAC demand, supply, data and omni-channel DSP partners.

China is the second largest OOH market in the world, in terms of ad spend with DOOH set to scale rapidly through 2021 as programmatic advertising spend was forecasted to grow by 45.7% in 2020. More media platforms are adopting programmatic buying, ad formats are increasingly served programmatically and advertisers are welcoming the choice of more premium position availability.

As the leading programmatic digital out-of-home full stack offering, Hivestack will connect Chinese DOOH publishers with growing demand from global brands and allow Chinese brands to buy outside of China. By integrating with Hivestack, publishers will be able to monetise their DOOH inventory programmatically and media buyers will be able to utilise the very best channel-specific DOOH technology to reach audiences with impression-based targeting across multiple supply partners on one platform.

Over the last four months, Hivestack has been migrating its tech stack to Amazon Web Services China and Baidu, which will allow the platform to offer its clients a full suite of services to run campaigns in Q2 2021. Hivestack will be bringing demand to Chinese publishers with the launch of a programmatic campaign from one of the world’s leading Fortune 500 technology companies set to run in Q2, 2021.

He brings 20 years of experience in accelerating business growth for companies that specialise in programmatic advertising, analytics and data across Asia. Before joining The Trade Desk he held senior management roles at global marketing companies including Nielsen and Analytics Partners.

His appointment, along with further hires in China planned for Q1, form part of Hivestack’s ongoing drive to hire the best talent to support its global growth in the provision of programmatic DOOH technology.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara.

Florian Walz Joins Neo Advertising

January 15th, 2021

Adrian J Cotterill, Editor-in-Chief

Florian Walz has joined Goldbach Group’s Neo Advertising as Chief Digital Officer. As a member of the executive board, he will report directly to CEO Christian Vaglio-Giors.

National CineMedia & Captivate Team Up To Sell To Local Biz.

January 15th, 2021

Adrian J Cotterill, Editor-in-Chief

National CineMedia (NCM), the largest cinema advertising network in the U.S., and Captivate, North America’s leading location-based digital video network, have teamed up to introduce a new way for local businesses to reach movie audiences where they work and live.

Steve Sapp, Senior Vice President, Digital Out-of-Home Sales with NCM told us “Just like movie theaters, elevators and buildings are a captive media environment, so engaging people with the right combination of entertainment and marketing is key to connecting with your customers. Movie fans are always on the lookout for fun and engaging movie content – especially movie trivia – and Captivate is the ideal hyperlocal advertising platform to work together with to reach fans beyond the big screen in elevators during the workday or when they are returning home. Pairing advertising with our great Noovie entertainment features and movie trivia games will allow local businesses to directly target movie audiences in nearby high-traffic premier office and residential buildings based on their preferred proximity.”

NCM’s new Digital Out-of-Home group, which was created to further unite brands with the power of movies, will sell Captivate media inventory on a hyperlocal level to engage movie enthusiasts throughout premier office and residential properties. NCM will leverage Captivate’s network of elevator and large format displays to target upscale consumers within close proximity of neighboring businesses. This collaboration will allow local business owners to align their brand messaging with Captivate’s curated content including NCM’s movie-centric Noovie® entertainment news and trivia programming – engaging potential and existing customers both at the office and at home.

Lorenzo Papa, Chief Revenue Officer at Captivate said “Our agreement with NCM provides a unique opportunity for local merchants to influence the purchasing behavior of affluent consumers who live or work in close proximity to their business. This also benefits our time-starved, convenience seeking viewers by connecting them to nearby shopping experiences, coupled with fun & engaging Noovie content that will keep our audience entertained.”

National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 190 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC.

Philips Professional Display Solutions Rebrands As PPDS

January 15th, 2021

Andrew Neale

Philips Professional Display Solutions has been rebranded as PPDS.

Chris Colpaert, general manager for EMEA, AP and NA at PPDS, was quoted as saying “Our new strategic direction is focused on total solutions, global presence and sustainability. And this important strategic redirection is the right moment to give our organisation a new identity – PPDS. With a strong financial position and firm foundations as a part of TPV – the world’s largest manufacturer of monitors and a leading provider of display solutions – our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organisation.”

There is a new website and logo to go with the rebrand.

VIOOH and Ubimo Announce Partnership

January 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home sales, planning, measurement and programmatic buying, has announced its partnership with VIOOH.

Gilad Amitai, VP Revenue and Operations, Ubimo, a Quotient company said “This partnership increases the scale and caliber of our DSP offering for the ad buying community. We are excited to further establish ourselves as a leader in the programmatic DOOH marketplace, especially during this extended period of uncertainty when advertisers are expected to be much more efficient, dynamic and nimble with where and how they choose to run their campaigns.”

Our understanding is that this partnership will provides agencies and advertisers access to JCDecaux North America inventory on the VIOOH marketplace, and enable them to activate against it, with exclusive data and insights.

Using proprietary location intelligence technology, Ubimo combines multiple data sets—including Quotient’s exclusive purchase intent and sales data—to improve the efficacy of campaigns. This allows advertisers to understand and act on real-world behaviors, reaching consumers when and where it matters. With the addition of VIOOH’s supply-side platform (SSP) to Ubimo’s demand-side platform (DSP), advertisers will have access to JCDecaux’s premium digital billboard and street furniture inventory across key markets such as New York City, Chicago & Boston—allowing them to plan and execute more contextual and robust media campaigns.

Gavin Wilson, Chief Revenue Officer at VIOOH said “With current pressure to drive revenue as quickly and efficiently as possible, this is a great opportunity for brands to accelerate their adoption of programmatic DOOH,” said “Offering better targeting, decision making and campaign flexibility, programmatic OOH allows brands to pause, adjust, restart and optimize campaigns mid-flight, which enables efficiencies in media spend and optimized ROI that would be difficult to achieve otherwise. We’re looking forward to expanding our accessibility for advertisers with Ubimo.”

The announcement sees Ubimo further supporting advertisers’ increasing need for quality, granularity, measurability and flexible media activation for their OOH campaigns.