DailyDOOH

Jonathan Glanz has joined MG Concepts as Executive Vice President.

MG Concepts, develops and builds turnkey store environments including custom store fixtures, custom interior millwork and in store digital experiences.

Ian Collins has joined adtrackmedia as their new National Account Executive.

With over a decade of experience in media sales, Ian has a proven track record of delivering impactful place-based advertising solutions and has cultivated strong relationships within the Digital Out-of-Home (DOOH) divisions of media planning and buying agencies in the Toronto market. In his new role, Ian will leverage his extensive industry expertise to provide strategic account leadership and drive revenue growth for adtrackmedia’s innovative digital in-tunnel advertising solution.

Andrew Glancy, adtrackmedia Global Head of Sales, notes: “Ian is a really strong addition to our media sales division. He understands that providing efficient and effective client services, by fully understanding client needs and objectives, and offering only true best-fit solutions, is the key to successfully generating consistent adsales revenue. We know he will ultimately be a high performer and take great care of our Canadian clients alongside Michael Van Zon.”

Ian will join adtrackmedia’s existing Toronto-based advertising sales team, further expanding their ability to service the needs of their clients as they continue to scale their Canadian operations.

Hot on the heels of UK, Leeds based 75Media securing a seven-figure investment to help further cement its position as a tech-driven leader in the out-of-home market, comes an announcement that it has expanded its UK portfolio with the acquisition of Mass Media’s large-format digital roadside estate.

75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio and will integrate 49 new sites, with a reach of 19 million people a fortnight, further strengthening its position as one of the UK’s leading outdoor media operators

Paul Inman, CEO and Founder of 75Media, told us “This acquisition is a significant step forward for 75Media. It not only enhances our digital portfolio but also sends a clear message to the industry – we are expanding, we are investing, and we are committed to delivering high-quality roadside advertising opportunities. Mass Media has built an impressive estate of large-format digital sites, and we’re pleased to be bringing them into our network. With the addition of a large proportion of its future pipeline of D48s and LFDs, we’re accelerating our growth and giving advertisers even more ways to engage with real audiences in prime locations.”

We understand that thirty one sites have already been integrated into 75Media’s digital portfolio, meaning the company can deliver greater audience numbers to brands in a range of locations, including Wimbledon, Bristol, Southampton, Derby and Nottingham.

Mass Lambresa, CEO of Mass Media, said “Now is the right time for this transition. We’ve had great success with our large-format digital portfolio, and 75Media is well-placed to take these sites forward. As we move on to new projects in the OOH industry, focusing on emerging technologies and development, we’re confident that this move benefits both parties and ensures a strong future for these high-quality locations.”

In addition to these 31 existing sites, 75Media will also operate a large proportion of Mass Media’s agreed future pipeline of D48 and large-format digital (LFD) sites, taking the total number to 49. This strategic move will significantly expand 75Media’s footprint, enhancing its reach and providing advertisers with even more opportunities to connect with key audiences.

Clear Channel Outdoor Americas, (NYSE: CCO), has appointed Eric Hamme as president of its Chicago market, the third-largest media market in the U.S. In this role, he will oversee all aspects of the market’s operations, including sales, marketing, real estate, public affairs, operations and finance.

Eric is a seasoned advertising and sales leader with more than 19 years’ experience in developing customer-centric strategies that drive revenue at the local, regional and national levels. Over his seven-year tenure at Clear Channel Outdoor Americas, he has leveraged the intersection of technology, data and out-of-home (OOH) media to help advertisers and business partners achieve measurable impact across the company’s robust network of roadside, transit and airport media displays.

As market president, Eric will build long-term relationships with clients, landlords and municipal stakeholders while leading business development initiatives that enhance value for Clear Channel Outdoor Americas’s customers and the broader Chicago community.

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Doohly has joined the Out of Home Media Association Aotearoa (OOHMAA).

Already a key player in the New Zealand digital out-of-home industry, Doohly partners with some of the country’s most innovative media owners. Joining OOHMAA reflects Doohly’s commitment to further strengthening its ties within the New Zealand market and supporting the industry’s continued growth.

Doohly CEO & Co-Founder Sean Law told us “With a strong presence in New Zealand, partnering with OOHMAA is a natural step for us. We’re committed to working closely with the industry, ensuring media owners have the tools they need to maximise the value of their digital inventory while driving innovation and efficiency. Our platform’s real-time content scheduling capabilities set us apart, offering media owners instant control over their network instead of relying on slow, polling-based updates. We look forward to deepening our engagement with the New Zealand DOOH community through our partnership with OOHMAA. As the market evolves, we remain focused on delivering the best possible solutions to our clients, helping them unlock new revenue opportunities and streamline operations.”

Doohly’s platform is designed to give media owners greater control and flexibility over their digital signage networks. Unlike legacy systems that rely on delayed content updates.

The Out of Home Media Association Aotearoa (OOHMAA) represents New Zealand’s major out-of-home media owners, driving industry-wide collaboration, measurement standards, and best practices.

Former Barco, Absen, ScreenBeam and PPDS exec Alison Maxson has joined Panasonic Connect North America as Senior Marketing Specialist – Visual Systems.

Mobsuccess is enhancing its omnichannel advertising offering by integrating digital out-of-home capabilities into Widely, its media buying platform, through a strategic partnership with Vistar Media.

Sarah Briquet, Senior Team Lead Partnerships at Widely by Mobsuccess told us “Partnering with Vistar allows us to fully integrate key elements of our drive-to-store strategies—precise geo-targeting, location-based budget allocation, and tailored creative variations for each store—taking campaign performance to the next level for our clients”.

As a global leader in OOH technology solutions, Vistar continues to grow its presence in France, empowering advertisers to seamlessly integrate DOOH into their campaigns, and leverage advanced targeting and measurement tools for more impactful, data-driven connections with French audiences.

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The Outdoor Media Association has now announced its lineup of inaugural judges for the 2024 OMA Creative Awards which includes some of Australia’s most respected senior creative leaders, marketers, heads of media and industry luminaries.

Elizabeth McIntyre, OMA CEO said: “As the world’s largest creative canvas, Out of Home is one of the most dynamic and engaging platforms in advertising today. The calibre of our inaugural jury reflects Out of Home’s impact as a space for groundbreaking ideas and creativity. We are thrilled to have such an exceptional panel on board for our first year to help us set the creative benchmark for outdoor now and in the future.”

The OMA Creative Awards will showcase the best in Outdoor and Out of Home creativity across six categories, with this year’s Grand Prix-winning creative team awarded a trip to the 2025 Cannes Lions Festival of Creativity in June.

Entry is complimentary (for this year), with a simple submission process that takes just minutes.

Entries close this Friday March 7. For more information and to download the entry kit and to submit click here.

Hard not to lead today with the story that T-Mobile (NASDAQ: TMUS) has announced that it has acquired Blis, considering that we told you the day before that was going to happen. This of course follows the news in the middle of January that T-Mobile had entered into a definitive agreement to acquire Vistar Media (which it also announced that it had ‘closed’ yesterday).

The release said that these strategic acquisitions reinforce the company’s commitment to transforming advertising through its T-Mobile Advertising Solutions (T-Ads) business by creating comprehensive solutions that unlock better, more relevant ad experiences for consumers, greater value for marketers, and meaningful growth for the business.

“Acquiring Vistar Media and Blis marks a significant step forward in T-Mobile’s strategy to create truly transformative advertising solutions that are built by marketers for marketers,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “Advertising is at its best when it cultivates deeper, authentic connections between brands and consumers. With the addition of Vistar and Blis, T-Mobile has an incredible opportunity to deliver this experience along the customer journey with privacy-centric solutions that drive targeted, measurable outcomes.”

Vistar’s advanced programmatic out-of-home platform will help T-Ads change the game in DOOH advertising. With T-Mobile’s unique customer insights and data, Vistar’s end-to-end tech platform and scale will seamlessly connect digital messaging to real-world environments, amplifying reach and engagement and improving the measurability of campaigns. Blis will bolster the Un-carrier’s ability to deliver more addressable omnichannel advertising with future-proof, cookie-less technology and targeting capabilities, enhancing T-Mobile’s own marketing efforts and offering a comprehensive, privacy-centric solution for other brands. By directly connecting advertisers to ad inventory across any screen, the Blis platform complements T-Mobile’s end-to-end capabilities, making the company’s campaigns more efficient and empowering advertisers to reach more consumers in a fragmented advertising landscape, especially as traditional signals like cookies continue to diminish.

“Joining T-Mobile marks an exciting new chapter for Blis and a significant step forward in our mission to reshape advertising with privacy-first, future-proof technology,” said Greg Isbister, CEO, Blis. “With Blis’ advanced omnichannel targeting capabilities alongside T-Mobile’s scale and rich dataset, we’re even better positioned to directly connect advertisers to premium inventory across all screens. As traditional signals reduce, we’re proud to be at the forefront of innovation, ensuring advertisers can continue to reach and engage audiences effectively.”

As part of its strategic framework for growing new businesses, the Un-carrier leverages its unique assets – embedded customer relationships, broad distribution, strong brand affinity and the most advanced 5G network – to unlock opportunities that meet clear customer needs in new areas. In the advertising space, the company has successfully evolved internal innovations into distinctive solutions that generate over USD 1 billion in annual revenue. These acquisitions further expand and accelerate the growth of this business and are expected to contribute approximately $250 million in revenue, USD 75 million in EBITDA, and USD 50 million in free cash flow this year, representing additional upside to the company’s financial guidance.

“As one of the largest advertisers in the U.S., T-Mobile manages complex campaigns across multiple business units and products,” said Vinayak Hegde, Consumer Chief Marketing Officer, T-Mobile. “That means we need ad solutions that are both consumer-friendly and capable of delivering results at scale. Our early pilots with Blis showed us the power of its addressability, especially on mobile devices where standard identifiers fall short. It’s a key addition to our broader suite of ad tech partners and we’re excited about its potential—not just for T-Mobile’s own campaigns, but for other marketers as well.”

T-Mobile paid approximately USD 175 million in cash to acquire Blis, before customary adjustments. The transaction successfully closed on March 3, 2025. T-Mobile’s acquisition of Vistar Media was completed on February 3, 2025.

Allen & Company LLC is serving as T-Mobile’s financial advisor with Cleary Gottlieb Steen & Hamilton LLP serving as T-Mobile’s legal counsel on the two transactions. Canaccord Genuity is serving as financial advisor to Vistar Media with Lowenstein Sandler LLP as Vistar Media’s legal counsel. Houlihan Lokey is serving as financial advisor to Blis with DLA Piper serving as Blis’ legal counsel.

Uniguest has launched Campus Hub. Powered by Uniguest’s eStream platform, Campus Hub offers a comprehensive suite of video-based learning technologies accessed and managed via a single, centralized platform. To accompany this launch, Uniguest has introduced a new #AI video summarization tool to make creating resources even easier.

The new summarization tool generates key metadata for a video item, such as titles and descriptions at the click of a button. These not only save valuable time but also enhance the searchability of the platform, assisting users to find the content they need, and enhancing the overall viewing experience.

Uniguest’s Executive Vice President of Marketing, James Keen, said, “We are extremely excited to bring new AI tools to market as it builds on the object and facial recognition eStream capabilities users already benefit from. The option of auto-generated video titles and descriptions utilizes AI to save educators time by removing manual tasks, enabling them to focus on the teaching and less on the technical elements. It also drives better learning experiences and improves learning outcomes. This is a first, but not last, step into AI for our solutions as we find logical, sensible applications for artificial intelligence”.

Uniguest is a global leader in providing connected technology solutions to enable those in hospitality, senior living, sports, stadiums, entertainment, healthcare, retail, education, government, corporate, and enterprise to engage with their audience. Uniguest is highly focused on creating deep client relationships as shown by its most recent NPS (Net Promoter Score) score of 81. Uniguest supplies turnkey technology solutions that include digital signage, IPTV, enterprise video and engagement apps, professional services, and 24/7/365 multi-lingual support.