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Very Impressive ‘Fulton Flow’ From @MTAArtsDesign

Tuesday, April 9th, 2019

Adrian J Cotterill, Editor-in-Chief

As commuters meander between the subways and shops of Manhattan’s Fulton Center, passersby are likely to be stopped in their tracks by the vivacious energy of a newly commissioned site-specific digital artwork, Fulton Flow. Fulton Flow is a stop-motion animation by Brooklyn-based artist Ezra Wube, who took meandering walks around Fulton Center and lower Manhattan, […]

Rapport’s World-First Sky Ocean Rescue Initiative

Monday, March 18th, 2019

Adrian J Cotterill, Editor-in-Chief

This morning a new DOOH campaign from Rapport has gone live, on which they have partnered with Sky, Mediacom and Ocean Outdoor to promote Sky’s Ocean Rescue initiative. From 8am-9am, Monday to Wednesday this week, Sky News will be broadcasting a 300m dive into the depths of the Indian Ocean, the least explored waters on […]

PANDORA’s Chatbot ‘Gemma’ Comes to Life

Monday, February 4th, 2019

Adrian J Cotterill, Editor-in-Chief

“Ask me a question and hopefully I can make you smile” is the question that Gemma, the PANDORA chatbot and love guru is asking shoppers at Westfield Stratford City in the lead up to Valentine’s Day. This is all part of an exciting experiential and digital OOH campaign at the UK’s no.2 mall; an activity […]

#ISE2019 @Quividi, Hall 8 Stand C299

Friday, January 25th, 2019

Russ Curry, Ministry of New Media

Quividi will once again be exhibiting at #ISE2019, You can find them in Hall 8 Stand C299. Denis Gaumondie, Chief Marketing Officer told us “We always enjoy meeting with our partners and customers, so please come say hi!” If you want to discuss a specific project or just want to know more about Quividi’s recent […]

#RockTheRibbon @OceanOutdoorUK Innovation

Monday, December 3rd, 2018

Adrian J Cotterill, Editor-in-Chief

The National AIDS Trust used World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home technology. Created by St Luke’s Communications, #RockTheRibbon harnesses Ocean’s fibre powered infrastructure to transform people into virtual dancing red ribbons on […]

Wonderbra Returns to Spectacular #OOH w/ “Hello Me!”

Thursday, November 29th, 2018

Adrian J Cotterill, Editor-in-Chief

Twenty-four years after the famous “Hello Boys” billboard captured the world’s attention, Wonderbra has returned to spectacular out-of-home with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium out-of-home locations across five cities, “Hello Me!” breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, […]

The Westfield Vision

Friday, November 16th, 2018

Adrian J Cotterill, Editor-in-Chief

Last year, Westfield shoppers spent GBP 500,000 every hour during the Christmas period. For one week only, Monday 03 – Friday 07 December, JCDecaux are inviting a select audience to join them for some festive cheer at their own exclusive pop-up. We are told “New insight, new data and new opportunities at the UK’s No.1 […]

Unibail-Rodamco-Westfield / @Quividi Pilot Proves Targetted #DOOH Effectiveness

Thursday, November 15th, 2018

Adrian J Cotterill, Editor-in-Chief

Unibail-Rodamco-Westfield’s Brand Ventures division and Quividi, the global leader in audience and content analytics for Digital Out Of Home and Visual Retail, conducted  a pilot campaign last month, proving that delivering targeted ads on the URW Network not only drives a higher ad attention time but also increases conversion with an impact on in-store sales. […]

The DailyDOOH Gala Award FINALISTS 2018

Tuesday, November 13th, 2018

Russ Curry, Ministry of New Media

Now in its seventh year, The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry. It is an event that has firmly established itself as the sector’s only credible awards ceremony as well as becoming one of the most important fixtures in the industry’s social calendar. The finalists are: – Best High […]

Second Major Westfield Digital Contract Goes To @TrueformGroup

Monday, October 29th, 2018

Adrian J Cotterill, Editor-in-Chief

Following the deployment of over 170 of Trueform digital’s iconic interactive advertising pods throughout Westfield’s London White City shopping centre earlier this year, Trueform have now been awarded a second major contract to provide a further 80 of its stunning digital advertising screen pods throughout Westfield’s other major London shopping centre, Stratford. Jonathan Morley, Global […]